#PreconceptionHealthPH—Rippling Awareness across Social Media

by Daniel Varias (Isochore)

Health information cascades from one social media user to another. Each of them participates in a series of changing of profile photo frames and sharing of infographics and webinars with a healthier Philippines in mind. Such revolutionary scheme drives the First National Social Media Awareness Campaign on Preconception Health of Volunteer Youth Leaders for Health-Philippines from August 24 to 29, 2020.

About the Advocacy

VYLH-Philippines conducts the social media campaign to conceive more advocates for their fourth and latest advocacy: preconception health, i.e. the health and wellness of people within their reproductive years. The need to advocate preconception health arises as birth defects and preterm births annually afflict 23 million babies worldwide, with emphasized incumbrance towards low- and middle-income countries (LMICs) like the Philippines. Thus, the advocacy is an effort to prevent deaths of newborns and children below the age of five by 2030, which is part third Sustainable Development Goal of the United Nations: Good Health and Well-Being.

The inequalities in survival rates of premature infants are alarming, especially in low-income countries, where half of the babies born two months early die due to the absence of feasible and cost-effective care such as incubation, breastfeeding, and infection and respiration management. Those who survive, however, are at risk of facing lifelong learning disabilities and/or audiovisual impairments. Multiple pregnancies, infections, and chronic illnesses of the parents commonly cause preterm births, where mothers give birth to infants before 37 weeks of pregnancy, though currents studies could not conclude a specific cause.

Another cause of newborn and children impairment and death are congenital anomalies, i.e. commonly notorious for the term “birth defects.” These are functional anomalies occurring while the fetus resides in the womb. However, it is concerning that 94% of congenital anomalies occur in LMICs, and survivors of these defects often face deficient access to support services amid social stigma, discrimination, and distance from community interaction. Some birth defects, on the other hand, are preventable through screening, vaccination, medical care during pregnancy, and adequate supplementation of nutrients such as folic acid and iodine.

With preconception health catering the health of people within the reproductive age to ensure healthy newborns, the advocacy shines the most not only in reducing preterm births and birth defects, but also in promoting the overall health of the community throughout age brackets: from neonatal to adulthood.

L.I.N.C. Framework—Link to Preconception Health

Promoting preconception health utilizes the Lifestyle, Infection, Nutrition, and Contraception (L.I.N.C.) framework to address the risk factors associated with birth defects and preterm birth. In 2006, the Global Report on Birth Defects identified these risk factors. Six years later, Born Too Soon: The Global Action Reports on Preterm Births followed up in identifying the factors. Through the framework, people within the reproductive age achieve physical, social, and psychological health to keep diseases at bay, thus sparing future newborns from the perils or congenital anomalies and preterm births.

The L.I.N.C. framework fosters a checklist for everyone monitoring their health for conception. Under the Lifestyle component, the framework implores us to refrain from alcohol consumption, smoking, illegal drug usage, exposure to harmful chemicals, seeking medical advice for chronic illnesses, and medication intake. It also encourages 150 minutes of weekly exercise, stress management, and mental healthcare.

Under the Infection component, the framework urges every person to avoid contacting infectious diseases through vaccination, proper hygiene, sanitation, and food preparation. The framework also promotes safe sex to avoid Sexually Transmitted Diseases (STDs) along with STD screening.

Moving on to the Nutrition component, the framework reminds everyone to combat malnutrition by maintaining a balanced, nutrient-packed diet and being knowledgeable of the “10 Kumainments” and “Pinggang Pinoy.” Lastly, the Contraception component of the framework promotes family planning to future parents through information dissemination on the right age of pregnancy, proper time it takes before the next pregnancy, planned number of children in the family, the importance of family history regarding genetic diseases, intake of dietary supplements especially folic acid, and vaccination advice upon preconception.

Heeding the Advocacy

Amid the COVID-19 pandemic, VYLH-Philippines and their partner organizations promote preconception health through initiatives that utilize social media. They released publicity materials that inform the public about preconception health and the L.I.N.C. framework through infographics posted and shareable on Facebook pages and profiles. Social media users are also able to set up frames on their profile pictures with captions on advocating about preconception health. They also organized a webinar on preconception health to be held on August 29, 2020, 7 PM. Know more about the webinar here.

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